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WHY?
Many vendors need assistance to build up their sales through the dynamic corporate reseller channel in the fast-growing markets of MEA. DBC-SES offers an opportunity for one-on-one engagement with high-level channel executives shaping the future of the market. SES allows vendors to map out an end-to-end channel strategy through structured engagement with the largest accounts from across this vast territory, making DBC-SES a powerful business development platform.
An impressive mix of attendees is blended with a relaxed and friendly atmosphere, allowing you to build in-depth channel relationships that will stand the test of time in a rapidly evolving market. Unlike traditional trade shows, DBC is an invitation only event. Only CEOs, managing directors and other senior executives from the business channel make it on to the exclusive guest list and are personally invited to attend this event in Fujairah, UAE.
Middle East and Africa market overview
Beyond BRIC…
The Middle East and North Africa (MENA) IT market has huge potential. While many vendors remain pre-occupied with opportunities in the emerging markets of Brazil, Russia, India and China - the so-called BRIC countries – the smart players are paying just as much attention to the MENA region, developing strong routes-to-market and increasing their investment on the ground.
The MENA region is surpassed only by India and China in terms of IT market growth rate. The GCC alone is expected to invest some US$5 billion in IT in 2007 with Saudi Arabia and the UAE accounting for 47% and 30% of this total respectively. The market for business solutions is growing rapidly as spending patterns shift from pure hardware purchases to the acquisition of software and services as well. Local analysts estimate that software and services make up 47% of the total IT spend in the Gulf.
In the wider Middle East and Africa (MEA) market, IT spending is expected to top US$20 billion per annum by 2009. With such an impressive platform for growth, this region is one that can no longer be ignored or served remotely. In-country channel development and interaction with important members of the end-user community are the watchwords for vendor success.
The message is clear: vendors must understand the opportunity for growth that exists in MENA and commit the resources that turn this potential into tangible business results. The ‘Beyond BRIC’ opportunity is huge and DBC-SES MEA is the perfect place to launch or consolidate your presence in this key global market.
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