Many vendors require assistance to effectively reach the corporate reseller channel and enterprise account space in the dynamic markets of MEA. The potential for business growth is significant, but as in most emerging markets, these new opportunities raise some important questions:

• How do I improve my visibility with the key players in MEA?
• How can I efficiently meet all the decision-makers?
• How do I optimise my sales and marketing strategy in these promising markets?

Access the most important channel partners and corporate end-users:
Unlike traditional trade shows, DBC-SES is an invitation only event. Only CEOs, managing directors and other senior executives from the business channel make it on to the exclusive guest list and are personally invited to attend this highly focused event.

Reducing the distance between opportunity and business success:
By putting you face-to-face with the elite managers of the digital business channel, DBC-SES raises your company's profile and visibility within the region and offers faster access to these high-growth markets. DBC-SES is the most efficient vehicle to drive your sales through these influential decision-makers. Without DBC-SES, you would need to travel to many cities and countries, spending valuable time and money on plane tickets, hotels, and security.

Not only will you present your solutions and technologies to an unrivalled audience, you will also get instant and invaluable feedback from channel and end-users executives who are the true gatekeepers in their respective markets.

If I already have partners and customers in MEA, why should I attend DBC-SES?
When the region’s leading channel partners and senior CIOs and IT managers gather, it is an opportunity that you cannot afford to miss. To stay competitive, you must present your technologies to the business executives that will make or break your success in the region. Channel loyalties can change in an instant. Stay one step ahead of the market and ensure that your channel strategy ensures the future success of your business. Even if you have existing channel relationships, there are many powerful reasons for participation in DBC-SES 2009:

• For market understanding... to stay informed about these fast-changing markets.
• For business... to win new customers and increase your share of wallet with existing ones.
• For relationships... to spend quality time with customers and strengthen your channel engagement.
• For access to top executives... to maintain and develop contacts at the highest levels.
• For insurance... to hear multiple opinions about these markets; to develop your next channel relationships and understand the competitive landscape.

For market understanding... to stay informed about these fast-changing markets. DBC-SES is the best place to find out about the real market conditions. With all this top management in one spot at one time, it’s the fastest and most convenient way to enhance your understanding and appreciation of these markets. You will glean valuable information from multiple sources. DBC-SES is a unique opportunity to gain valuable market information from the people that matter most: enterprise end-users and the partners that supply them.

For business... to win new customers and increase your share of wallet with existing ones. Spending quality time with current customers can create new orders. The IT market remains one of the world's most dynamic industries, a sector that never stands still. The markets of MEA are changing rapidly. Find out which business partners have opened new business units or new offices. Get valuable insight into the consolidation trends shaping the channel-to-market. Make sure that you are working through the most effective channel partners and maximising your exposure to your target client audience. Identify additional and alternative distributors to future proof your channel structure and develop extra routes-to-market for new solutions.

For relationships... to spend quality time with customers and strengthen your channel engagement. Existing partners and customers will appreciate your appearance at DBC-SES as you demonstrate a real commitment to their market. Successful channel management means building mind-share and spending quality time with the executives that matter. Unlike many events run by a single vendor, DBC-SES’ unique invitation only format ensures that the top executives attend – attracted by the fact that they can hold multiple meetings with senior executives from and achieve a real return on the time invested.

For access to top executives... to maintain and develop contacts at the highest level.Maintaining and developing high level contacts within customers and partners can become increasingly difficult as your business grows. DBC-SES provides a social forum and the chance for you to communicate directly with a CxO level employee rather than a purchasing assistant.

For insurance... to hear multiple opinions about these markets; to develop your next channel relationships and understand the competitive landscape. Partnerships and customer relationships can change rapidly. Understand the market forces at work in MEA and where your business partners fit into the bigger channel picture. By participating in DBC-SES you will learn more about your partners and their reputation in the market. Take the initiative, improve your go-to-market model and find out what your competitors are doing. Information is power!